Adebayo Egbetade is a results-driven Paid Ads & SEO Expert, passionate about assisting brands in building a solid online presence and optimising organisational profit through creative digital marketing strategies that boost conversions and drive business growth.
I have hands-on experience in digital strategies, paid advertising, and search engine optimisation (including YouTube SEO). Additionally, I possess expertise in leveraging analytical tools such as GA4 to extract valuable business data useful for optimisation.
Throughout my career, I have collaborated with diverse brands across industries such as e-commerce/retail, agriculture, fashion, finance, sports betting, health, entertainment, construction, and manufacturing.
Presently, I work remotely as an SEO and Online Marketing Expert Lead at Braverman Jewelry, a Jewelry company in Tel Aviv, Israel.
Beyond my individual consulting and professional engagements, I am the founder of Root & Rank Digital, a digital marketing agency focused on helping businesses strengthen their online presence and achieve sustainable growth. Through Root & Rank Digital, I have led projects and marketing campaigns spanning search engine optimisation, paid advertising, content marketing, and digital growth strategy. Our approach centres on understanding each client’s business objectives and developing practical, measurable strategies that connect marketing activities to meaningful business outcomes.
Outside of work, I create DIY (Do It Yourself) videos. You can check out my YouTube channel.
EDUCATION
- Dublin Business School – Professional Diploma, Digital Marketing & Strategy – 2024
- Federal University of Technology Akure – Bachelor of Technology (B.Tech.) – Quantity Surveying – 2012 – 2017