Paid media ads for a loan app company
Job Done
Launched and managed a paid media campaign to get mobile app installs and in-app registrations
- Facebook Ads
- Google Ads
- Ad Manager Account Setup
Maximised a $4,900 ad budget by optimising a Facebook and Google Ads app campaign for a Nigerian loan company, resulting in 10,489 app installations and 5,696 in-app registrations.
4,121 In-App Registration from Facebook Ads
₦297.99 Cost Per Registration on Facebook
1,575 In-App Registration from Google Ads
$0.51 Cost Per Install on Google Ads
54.30% Conversion Rate (Install to In-App Registration)
$1.59 Cost Per Registration on Google Ads