![Facebook & Google Ads Mobile App Install Campaign](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Facebook-Google-Ads-Mobile-App-Install-Campaign-1.png?resize=800%2C600&ssl=1)
Paid media ads for a loan app company
Job Done
Launched and managed a paid media campaign to get mobile app installs and in-app registrations
- Facebook Ads
- Google Ads
- Ad Manager Account Setup
Maximised a $4,900 ad budget by optimising a Facebook and Google Ads app campaign for a Nigerian loan company, resulting in 10,489 app installations and 5,696 in-app registrations.
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Google-ads-for-mobile-downloads-1-1024x323.png?resize=640%2C202&ssl=1)
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/facebook-ads-for-mobile-downloads-1-1024x323.png?resize=640%2C202&ssl=1)
4,121 In-App Registration from Facebook Ads
₦297.99 Cost Per Registration on Facebook
1,575 In-App Registration from Google Ads
$0.51 Cost Per Install on Google Ads
54.30% Conversion Rate (Install to In-App Registration)
$1.59 Cost Per Registration on Google Ads