![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Digital-strategy-for-an-agric-investment-company-.png?resize=800%2C600&ssl=1)
- Digital Marketing Strategy
- Facebook Ads
- Google Ads
- Ad Manager Account Setup
- Search Engine Optimisation
- Email Marketing
Implemented a marketing plan to acquire individual investors for an Agric tech company; investment capital by 4x.
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![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Digital-strategy-for-an-agric-investment-company-2.png?resize=640%2C202)
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Digital-strategy-for-an-agric-investment-company-1-1.png?resize=640%2C202)
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Digital-strategy-for-an-agric-investment-company-3.png?resize=640%2C202)
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Digital-strategy-for-an-agric-investment-company-1.png?resize=640%2C202)
![Lead generation for BIMHarambee Africa Event](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2022/02/Lead-generation-for-BIMHarambee-Africa-Event.png?resize=800%2C600&ssl=1)
Lead Generation for BIMHarambee Africa Event
Job Done
- Email Marketing
- Social Media Ads (Facebook, Instagram and LinkedIn)
- Google Display Ads & Analytics
Client
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Lead-generation-for-BIMHarambee-Africa-Event-FB-2-1024x323.png?resize=640%2C202&ssl=1)
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Lead-generation-for-BIMHarambee-Africa-Event-FB.png?resize=640%2C202)
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Lead-generation-for-BIMHarambee-Africa-Event-LinkedIn-2.png?resize=640%2C202)
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Lead-generation-for-BIMHarambee-Africa-Event-LinkedIn.png?resize=640%2C202)
2020 Campaign (Leads for virtual event)
At the end of the campaign, I was able to generate 1884 leads (signups) from the paid ads.
2021 Campaign
At the end of the project, I was able to generate 384 registrations from the paid ads.
![SEO for a fintech company](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/SEO-for-a-fintech-company.png?resize=800%2C600&ssl=1)
Search engine optimisation for a fintech company
Job Done
- Google Search Console issues resolved
- On-Page SEO – Blog post optimisation, Meta tag optimisation, keyword research, duplicate meta tag fix,
- Technical SEO – Sitemap & Robots.txt Optimisation, URL Optimisation, Structured data implementation, Canonical tag fix, CSS & Javascript minification.
Partnered with the development team to fix technical SEO issues, resulting in a 22.82% increase in user visits, a 30.56% boost in engagement rate, and a 35.78% rise in conversion within three months.
![Facebook & Google Ads Mobile App Install Campaign](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Facebook-Google-Ads-Mobile-App-Install-Campaign-1.png?resize=800%2C600&ssl=1)
Paid media ads for a loan app company
Job Done
Launched and managed a paid media campaign to get mobile app installs and in-app registrations
- Facebook Ads
- Google Ads
- Ad Manager Account Setup
Maximised a $4,900 ad budget by optimising a Facebook and Google Ads app campaign for a Nigerian loan company, resulting in 10,489 app installations and 5,696 in-app registrations.
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Google-ads-for-mobile-downloads-1-1024x323.png?resize=640%2C202&ssl=1)
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/facebook-ads-for-mobile-downloads-1-1024x323.png?resize=640%2C202&ssl=1)
4,121 In-App Registration from Facebook Ads
₦297.99 Cost Per Registration on Facebook
1,575 In-App Registration from Google Ads
$0.51 Cost Per Install on Google Ads
54.30% Conversion Rate (Install to In-App Registration)
$1.59 Cost Per Registration on Google Ads
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/SEO-for-a-B2B-ecommerce-website-1.png?resize=800%2C600&ssl=1)
SEO for a B2B e-commerce website
Job Done
- Digital Marketing Strategy
- Paid Media Ads
- Search Engine Optimisation
- Email Marketing
Client
Top 3 Ranking Transactional Keywords
kremela milk price in Nigeria, Milo 3 in 1 sachet, Hollandia full cream milk powder
Top Ranking Blog Post
How to start a retail business in nigeria
key Metrics
- Collaborated with a cross-functional team of seven members across three teams to revamp the website into an SEO-Optimised e-commerce website, leading to a 517.42% year-over-year increase in organic traffic.
- Successfully transitioned the company website domain from .co to .com with a 0% loss in organic traffic.
- Boosted keyword rankings on the first page of the Search Engine Result Page (SERP) by 135.38% from the previous year through continual optimisation of product pages, blog posts, website speed and resolving usability issues.
![Full digital marketing service for an online marketplace](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Full-digital-marketing-service-for-an-online-marketplace.png?resize=800%2C600&ssl=1)
Full digital marketing service for an online marketplace
Job Done
- Digital Marketing Strategy
- Social Media Marketing and Management
- Paid Media Ads
- Search Engine Optimisation
- Email Marketing
Client
Top 3 Ranking Transactional Keywords
Buying and selling sites in Nigeria, Electronics for sale in Nigeria, Buy and sell in Nigeria
Top 3 Ranking Blog Post
Master Chef Products in Nigeria, most expensive phone in Nigeria, Most expensive Android phones
key Metrics
- Optimised product and category pages with relevant keywords, resulting in over 1,300 keywords ranking monthly, including 50+ transactional keywords on the first page of Search Engine Result Pages (SERPs).
- Enhanced blog traffic by leveraging long-tail keywords to boost page rankings for competitive keywords, leading to a significant increase in click-through rate (CTR) from 2.67% to 28.9%
- Executed an SEO plan resulting in exponential growth of monthly organic website traffic, increasing from zero to an average of 3,500 users monthly within 18 months.
- Implemented a marketing campaign to acquire the first 5,000 Ads and 5,000 users in South-West Nigeria