Paid Ads

Implemented a marketing plan to acquire individual investors for an Agric tech company; investment capital by 4x.

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2020 Campaign (Leads for virtual event)

At the end of the campaign, I was able to generate 1884 leads (signups) from the paid ads.

2021 Campaign

At the end of the project, I was able to generate 384 registrations from the paid ads.

Maximised a $4,900 ad budget by optimising a Facebook and Google Ads app campaign for a Nigerian loan company, resulting in 10,489 app installations and 5,696 in-app registrations.

4,121 In-App Registration from Facebook Ads

₦297.99 Cost Per Registration on Facebook

1,575 In-App Registration from Google Ads

$0.51 Cost Per Install on Google Ads

54.30% Conversion Rate (Install to In-App Registration)

$1.59 Cost Per Registration on Google Ads

Examples Of 5 Ranking Keywords On Page One

kremela milk price in Nigeria, Milo 3 in 1 sachet, Hollandia full cream milk powder, royal air fryer, samsung a02

Top Ranking Blog Post

How to start a retail business in nigeria

key Metrics

• Collaborated with a cross-functional team of seven members across three teams to revamp the website into an SEO-Optimised e-commerce website, leading to a 517.42% year-over-year increase in organic traffic.
• Successfully transitioned the company website domain from .co to .com with a 0% loss in organic traffic.
• Boosted keyword rankings on the first page of the Search Engine Result Page (SERP) by 135.38% from the previous year through continual optimisation of product pages, blog posts, website speed and resolving usability issues.

Top 3 Ranking Transactional Keywords

Buying and selling sites in Nigeria, Electronics for sale in Nigeria, Buy and sell in Nigeria

Top 3 Ranking Blog Post

Master Chef Products in Nigeria, most expensive phone in Nigeria, Most expensive Android phones

key Metrics

• Optimised product and category pages with relevant keywords, resulting in over 1,300 keywords ranking monthly, including 50+ transactional keywords on the first page of Search Engine Result Pages (SERPs).

• Enhanced blog traffic by leveraging long-tail keywords to boost page rankings for competitive keywords, leading to a significant increase in click-through rate (CTR) from 2.67% to 28.9%

• Executed an SEO plan resulting in exponential growth of monthly organic website traffic, increasing from zero to an average of 3,500 users monthly within 18 months.

• Implemented a marketing campaign to acquire the first 5,000 Ads and 5,000 users in South-West Nigeria

Key Metrics

Over time, I generated over 5,000 leads with over £10,000 ad budget.

2020 Campaign (Leads for virtual event)

In total, 12,261 users interacted with the registration landing page. Amongst them, 5,165 users signed up (32.97% conversion rate). Out of the 5,165 users who signed up, 3,042 users/participants (58.8% conversion rate)attended the event.

Key Metrics

An average of 43 signups per day