![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Digital-strategy-for-an-agric-investment-company-.png?resize=800%2C600&ssl=1)
- Digital Marketing Strategy
- Facebook Ads
- Google Ads
- Ad Manager Account Setup
- Search Engine Optimisation
- Email Marketing
Implemented a marketing plan to acquire individual investors for an Agric tech company; investment capital by 4x.
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![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Digital-strategy-for-an-agric-investment-company-2.png?resize=640%2C202)
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![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Digital-strategy-for-an-agric-investment-company-1.png?resize=640%2C202)
![Lead generation for BIMHarambee Africa Event](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2022/02/Lead-generation-for-BIMHarambee-Africa-Event.png?resize=800%2C600&ssl=1)
Lead Generation for BIMHarambee Africa Event
Job Done
- Email Marketing
- Social Media Ads (Facebook, Instagram and LinkedIn)
- Google Display Ads & Analytics
Client
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Lead-generation-for-BIMHarambee-Africa-Event-FB-2-1024x323.png?resize=640%2C202&ssl=1)
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Lead-generation-for-BIMHarambee-Africa-Event-FB.png?resize=640%2C202)
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Lead-generation-for-BIMHarambee-Africa-Event-LinkedIn-2.png?resize=640%2C202)
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Lead-generation-for-BIMHarambee-Africa-Event-LinkedIn.png?resize=640%2C202)
2020 Campaign (Leads for virtual event)
At the end of the campaign, I was able to generate 1884 leads (signups) from the paid ads.
2021 Campaign
At the end of the project, I was able to generate 384 registrations from the paid ads.
![SEO for a fintech company](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/SEO-for-a-fintech-company.png?resize=800%2C600&ssl=1)
Search engine optimisation for a fintech company
Client: Zilla Finance (Usezilla)
Job Done
- Google Search Console issues resolved
- On-Page SEO – Blog post optimisation, Meta tag optimisation, keyword research, duplicate meta tag fix,
- Technical SEO – Sitemap & Robots.txt Optimisation, URL Optimisation, Structured data implementation, Canonical tag fix, CSS & Javascript minification.
Examples Of 5 Ranking Keywords On Page One
buy now pay later in Nigeria, buy now pay later Nigeria, buy and pay small small, buy now pay later in abuja, buy now pay later
Partnered with the development team to fix technical SEO issues, resulting in a 22.82% increase in user visits, a 30.56% boost in engagement rate, and a 35.78% rise in conversion within three months.
![Facebook & Google Ads Mobile App Install Campaign](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Facebook-Google-Ads-Mobile-App-Install-Campaign-1.png?resize=800%2C600&ssl=1)
Paid media ads for a loan app company
Job Done
Launched and managed a paid media campaign to get mobile app installs and in-app registrations
- Facebook Ads
- Google Ads
- Ad Manager Account Setup
Maximised a $4,900 ad budget by optimising a Facebook and Google Ads app campaign for a Nigerian loan company, resulting in 10,489 app installations and 5,696 in-app registrations.
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Google-ads-for-mobile-downloads-1-1024x323.png?resize=640%2C202&ssl=1)
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/facebook-ads-for-mobile-downloads-1-1024x323.png?resize=640%2C202&ssl=1)
4,121 In-App Registration from Facebook Ads
₦297.99 Cost Per Registration on Facebook
1,575 In-App Registration from Google Ads
$0.51 Cost Per Install on Google Ads
54.30% Conversion Rate (Install to In-App Registration)
$1.59 Cost Per Registration on Google Ads
![](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/SEO-for-a-B2B-ecommerce-website-1.png?resize=800%2C600&ssl=1)
SEO for a B2B e-commerce website
Job Done
- Digital Marketing Strategy
- Paid Media Ads
- Search Engine Optimisation
- Email Marketing
Client
Examples Of 5 Ranking Keywords On Page One
kremela milk price in Nigeria, Milo 3 in 1 sachet, Hollandia full cream milk powder, royal air fryer, samsung a02
Top Ranking Blog Post
How to start a retail business in nigeria
key Metrics
- Collaborated with a cross-functional team of seven members across three teams to revamp the website into an SEO-Optimised e-commerce website, leading to a 517.42% year-over-year increase in organic traffic.
- Successfully transitioned the company website domain from .co to .com with a 0% loss in organic traffic.
- Boosted keyword rankings on the first page of the Search Engine Result Page (SERP) by 135.38% from the previous year through continual optimisation of product pages, blog posts, website speed and resolving usability issues.
![Full digital marketing service for an online marketplace](https://i0.wp.com/adebayoegbetade.com/wp-content/uploads/2023/09/Full-digital-marketing-service-for-an-online-marketplace.png?resize=800%2C600&ssl=1)
Full digital marketing service for an online marketplace
Job Done
- Digital Marketing Strategy
- Social Media Marketing and Management
- Paid Media Ads
- Search Engine Optimisation
- Email Marketing
Client
Top 3 Ranking Transactional Keywords
Buying and selling sites in Nigeria, Electronics for sale in Nigeria, Buy and sell in Nigeria
Top 3 Ranking Blog Post
Master Chef Products in Nigeria, most expensive phone in Nigeria, Most expensive Android phones
key Metrics
- Optimised product and category pages with relevant keywords, resulting in over 1,300 keywords ranking monthly, including 50+ transactional keywords on the first page of Search Engine Result Pages (SERPs).
- Enhanced blog traffic by leveraging long-tail keywords to boost page rankings for competitive keywords, leading to a significant increase in click-through rate (CTR) from 2.67% to 28.9%
- Executed an SEO plan resulting in exponential growth of monthly organic website traffic, increasing from zero to an average of 3,500 users monthly within 18 months.
- Implemented a marketing campaign to acquire the first 5,000 Ads and 5,000 users in South-West Nigeria