Projects

Implemented a marketing plan to acquire individual investors for an Agric tech company; investment capital by 4x.

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2020 Campaign (Leads for virtual event)

At the end of the campaign, I was able to generate 1884 leads (signups) from the paid ads.

2021 Campaign

At the end of the project, I was able to generate 384 registrations from the paid ads.

Examples Of 5 Ranking Keywords On Page One
buy now pay later in Nigeria, buy now pay later Nigeria, buy and pay small small, buy now pay later in abuja, buy now pay later

Partnered with the development team to fix technical SEO issues, resulting in a 22.82% increase in user visits, a 30.56% boost in engagement rate, and a 35.78% rise in conversion within three months.

Maximised a $4,900 ad budget by optimising a Facebook and Google Ads app campaign for a Nigerian loan company, resulting in 10,489 app installations and 5,696 in-app registrations.

4,121 In-App Registration from Facebook Ads

₦297.99 Cost Per Registration on Facebook

1,575 In-App Registration from Google Ads

$0.51 Cost Per Install on Google Ads

54.30% Conversion Rate (Install to In-App Registration)

$1.59 Cost Per Registration on Google Ads

Examples Of 5 Ranking Keywords On Page One

kremela milk price in Nigeria, Milo 3 in 1 sachet, Hollandia full cream milk powder, royal air fryer, samsung a02

Top Ranking Blog Post

How to start a retail business in nigeria

key Metrics

• Collaborated with a cross-functional team of seven members across three teams to revamp the website into an SEO-Optimised e-commerce website, leading to a 517.42% year-over-year increase in organic traffic.
• Successfully transitioned the company website domain from .co to .com with a 0% loss in organic traffic.
• Boosted keyword rankings on the first page of the Search Engine Result Page (SERP) by 135.38% from the previous year through continual optimisation of product pages, blog posts, website speed and resolving usability issues.

Top 3 Ranking Transactional Keywords

Buying and selling sites in Nigeria, Electronics for sale in Nigeria, Buy and sell in Nigeria

Top 3 Ranking Blog Post

Master Chef Products in Nigeria, most expensive phone in Nigeria, Most expensive Android phones

key Metrics

• Optimised product and category pages with relevant keywords, resulting in over 1,300 keywords ranking monthly, including 50+ transactional keywords on the first page of Search Engine Result Pages (SERPs).

• Enhanced blog traffic by leveraging long-tail keywords to boost page rankings for competitive keywords, leading to a significant increase in click-through rate (CTR) from 2.67% to 28.9%

• Executed an SEO plan resulting in exponential growth of monthly organic website traffic, increasing from zero to an average of 3,500 users monthly within 18 months.

• Implemented a marketing campaign to acquire the first 5,000 Ads and 5,000 users in South-West Nigeria

Teamed up with the in-house development team to address on-page and technical SEO issues, resulting in an astounding 8742.50% increase in indexed pages (from 40 to 3537 pages).

Key Metrics

Over time, I generated over 5,000 leads with over £10,000 ad budget.